Remove the artificial distinction between mobile applications and web pages so that users can "pin" any web site or web page to their device in a novel new way.
Create a consistent experience between the Firefox OS phone and its app store (Firefox Marketplace) to allow users to easily browse, select, install, and manage their Firefox OS add‑ons.
Create a positive app submission (and management) experience for developers. Then use that positive experience as a point of differentiation from competitors.
Connect with consumers through their passion for travel. Broaden perception of American Express from being a badge of success to a means of getting there.
Transform the sometimes tedious activity of "making a list" into an inspiring and fun activity, just like making a music playlist or using a barcode scanner gun in a physical store.
Transform the interactive Weekly Ad’s feature set, interaction models, and visual design to attract new, younger consumers, while remaining true to the brand existing customers already love.
